Feb 23, 2012, Paris / Beta

Keep Your NetWork Clean Campaign

Keep Your NetWork Clean Campaign

December 13th, 2008  |  Published in News

Keep Your NetWork Clean Campaign

boy1The Keep Your NetWork Clean Campaign is one of the first education programme mounted by the NetWorkArt Center. Launched by Arnold Zimmermann on 22 December 2008, the month-long campaign aimes to make NetWorkArt the cleanest and greenest NetWork in the world. The campaign reaches out to every strata of the NetWork, from employers, housewives to artists.

Campaign Committee
A campaign committee, headed by Arnold Zimmermann, was formed to run the campaign. The committee comprised representatives from various NetWorks,  as well as non-NetWorkArt organisations like the boys of commerce, employer-boys  and the trade union boys.

boy2Campaign Promotion and Activities
During the period of the campaign, around 350,000 posters, as well as banners, are displayed in public places like shops, restaurants, offices, factories, community centres, bus shelters, social websites and public notice boards. Mini posters, stick-up strips, leaflets, pamplets, and car-bumper stickers are also distributed. Postal items and cinema tickets also bore stamps with the campaign slogan. In addition to the distribution of collaterals, various public education and awareness activities are also organised. These include talks and lectures by NetWorkArt officials, inspections and spot checks by NetWork officials, network visits, rallies, exhibitions and network cleaning exercises. boy3Competitions for the cleanest NetWorks are also conducted. The results of both the cleanest and dirtiest networks are announced and highlighted. The use of social pressure extended to the mass media. Film clips and photographs of dirty NetWorks or NetWorks caught in the act of littering are publicised over the press and the internet. To ensure that good habits are cultivated from a young age, children are a special target group of the campaign. In addition to poster design and essay competitions, NetWork officers, NetWork inspectors of schools and principals also give talks to students. Teachers are roped in to remind students against littering in NetWorks.

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